Classification of Beer :: Classification Essays Beer Alcohol Essays

Classification of Beer What's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing many different styles and variations. Simply put, a beer style is a label given to a beer that describes its overall character and often times its origin. It's a name badge that has been achieved over many centuries of brewing, trial and error, marketing, and consumer acceptance. There are many different types of beer, each of which is said to belong to a particular style. A beer's style is a label that describes the overall flavour and often the origin of a beer, according to a system that has evolved by trial and error over many centuries. According to the type of yeast that is used in the beer's fermentation process, most beer styles fall into one of two large families: ale or lager. Beers that blend the characteristics of ales and lagers are referred to as hybrids. An ale is any beer that is brewed using only top-fermenting yeasts, and typically at higher temperatures than lager yeast. Because ale yeasts cannot fully ferment some sugars, they produce esters in addition to alcohol, and the result is a more flavourful beer with a slightly "flowery" or "fruity" aroma resembling but not limited to apple, pear, pineapple, grass, hay, plum or prune. Stylistic differences among ales are more varied than those found among lagers, and many ale styles are difficult to categorize. Top-fermented beers, particularly popular in the British Isles, include barley wine, bitter, pale ale, porter, and stout. Stylistic differences among top-fermented beers are decidedly more varied than those found among bottom-fermented beers and many beer styles are difficult to categorize. California Common beer, for example, is produced using a lager yeast at ale temperatures. Wheat beers are often produced using an ale yeast and then lagered, sometimes with a lager yeast. Lam bics employ wild yeasts and bacteria, naturally-occurring in the Payottenland region of Belgium.

Beowulf :: Epic of Beowulf Essays

Type of Work: Heroic epic poem Setting "Land of the Geats," southern Sweden and Denmark; c. sixth century Principal Characters Beowulf, a Geat hero Hrothgar, King of the Danes Unferth, a Danish warrior Wiglaf, Beowulf's nephew and loyal court noble Story Overview Long ago in Hrothgar's Danish kingdom lived a gruesome monster-giant named Grendel, who nightly roamed the countryside. Rising from his marshy home, he would stalk to the King's high hall, and there devour fifteen of Hrothgar's sleeping warriors. Then, before departing, the monster would seize fifteen more men with his huge arms and bear them back to his watery lair. For twelve years the slaughter continued. Word of this terror spread across the sea to the land of the Geats, ruled by Hygelac. Beowulf, Hygelac's principal advisor and warrior and a man of great strength and courage, heard the tale of Grendel's murderous attacks. Straightway, he set sail to free the Danes from the demon's depredations. In Denmark, a coast-watcher met the weary company of fifteen seafarers. Learning of Beowulf's intended mission, he permitted the Danes to pass. They started out then - the spacious ship remained behind, riding on its rope, ... Figures of boars, bright and fire-hardened, gleamed gold-adorned above the cheek-guards; in war the boar helped guard those fierce men's lives ... To Hrothgar's high hall they marched. There the King spread a banquet feast in Beowulf's honor; the mead cup was passed around, and the boasting began. But the Danish warrior Unferth, "drunken with wine," taunted the Geat, reminding him of a five-day swimming contest in which Beowulf was said to have been bested. The Geat answered boldly, however, that he had not only emerged victorious in the race, but had been forced to kill nine deadly sea-monsters during the course. After the feast, Hrothgar and his warriors went to their rest, leaving Beowulf and his men in the hall. Then came the fiendish Grendel, "with an unlovely light, like a hellish flame in his eyes." The ironbound door burst open at the touch of his fingers, and he rejoiced at the rich feast of human flesh awaiting him. He seized one sleeping warrior, tore him up furiously, bit through muscles and sinews, and drank the blood in streams. Then he quickly consumed the entire corpse "as a wolf might eat a rabbit." He reached toward another victim, but the beast was destined to dine no more that night. Without shield or spear, Beowulf took hold of the dreaded monster, wrenching off his right arm; and the maimed Grendel fled back to his home.

Our Country’s Good †Characters’ Reactions to the Play Essay

The play tells the story of convicts and Royal Marines sent to Australia in the late 1780s as part of the first penal colony there. It follows Second Lieutenant Ralph Clark’s attempts to put on a production of George Farquhar’s comedy play called â€Å"The Recruiting Officer† with a cast of male and female convicts. The play also shows interesting turning points for the convicts and their attitude towards the George Farquhar play, which now will be looked into more detail. When the play is first proposed: Upon arrival in Australia, the Governor-in-Chief Captain Arthur Phillips suggests an activity or a form of education for the convicts during their stay. Second Lieutenant Ralph Clark takes on the idea to perform a play and decides on the comedy â€Å"The Recruiting Officer†. Midshipman Harry Brewer likes the idea, but Captain Watkin Tench laughs at the very idea. Nevertheless, Ralph Clark calls upon the first convict Meg Long who is very old and smelly, and who has no idea that Ralph is talking about making a theatric play; she thinks he means something sexual by the word â€Å"play†. Even still, she tells Ralph Clark that she will do whatever he wants. Moments later, a Robert Sideway shows up and is very intrigued by doing a play and tells a story about when he used to pick pocket outside a theatre in London. He is very enthusiastic with his words â€Å"I beg you, I entreat you, to let me perform on your stage, to let me feel once again the thrill of a play about to begin†¦Ã¢â‚¬ . Thereafter, another two female convicts arrive; Dabby Bryant and Mary Brenham. Mary is extremely shy, but has the ability to read unlike Dabby, although Dabby is very enthusiastic about the play. Afterwards, Liz Morden appears. She seems to be a very harsh lady and snatches the book from Ralph and says â€Å"I understand you want me in your play, Lieutenant. Is that it? I’ll look at it and let you know. † These words signal anger and pride, but still a slight interest in being included in the play. The reactions of the Royal Marines are in fact quite different. In Act One, Scene Six they hear about the newfound idea of making a play with the convicts. Major Robbie Ross is the one who is the most against the idea of having a play. He believes the convicts are there to be punished for their crimes, â€Å"You want this vice-ridden vermin to enjoy themselves? † Captain Watkin Tench is on Ross’s side and believes the convicts should do hard labour instead of leisure. The Reverend Johnson agrees that the play is unable to uphold Christian values and therefore decides that the play should not be allowed. He does not believe that the convicts can reform. The only neutral person in this discussion is Lieutenant Will Dawes who does not care if the play is there or not â€Å"Put the play on, don’t put it on, it won’t change the shape of the universe. † Only Ralph Clark and Governor Phillips believe in the idea of redemption and change for the convicts, and thus building up a society amongst them all. Therefore, the Governor allows the play to proceed as Ralph Clark intended. Whilst the play is being rehearsed: Many of the convicts are disappointed in the roles they have received and there is constant confusion of the disappearance of Kable and John Arscott, where some are indicating that they have escaped. The convicts appear to be having misconceptions about acting although they are trying their best to perform. Liz Morden who appeared to be a having a negative attitude towards everything, seems now to have a more formal way of speaking and is very enthusiastic about her lines, but only remembers them because they were read to her and therefore speaks very fast. She also seems to have gained a nicer approach to her inmates â€Å"Thank you, Lucy, I do much appreciate your effort. † Ralph Clark performs a major leading role in teaching the convicts how to read their lines and act it out at the same time. He is still very interested in the play. But Major Ross ruins their rehearsals when he enters and disrupts their play by accusing Ralph for the escape of Arscott and Kable â€Å"Five men have run away and it’s all because of your damned play and your so-called thespists. † After the incident, half of the convicts end up enchained and Ralph Clark is considering shutting down the play, but Governor Phillips explains that he should not. Liz Morden, John Wisehammer, John Arscott and Black Caesar are all in chains, but still continue to rehearse the play. This gives an idea of a newfound passion for the play and a new aim in their lives before they are hanged. In the second rehearsal, some convicts are still in chains and Major Ross does everything he can to disrupt the play. Ralph makes a fool of Ross by telling him to leave â€Å"Major, there is a modesty attached to the process of creation, which must be respected. † This makes Ross even more angered and turns it around on the convicts. He makes fun of the convicts who still try to rehearse passionately. The rehearsal is stopped by the sound of Arscott’s cries. Later on, we see that Wisehammer wants to become a famous writer and he tells Ralph that he has written a new introduction for the play. The convicts are now all very into the play and they rehearse with great passion. Even when all the convicts are not present, they are forced to act to different characters, but they are willing and able. There are also some deeper emotions going on between the convicts and between Ralph and Mary. Ralph gets jealous when Wisehammer kisses Mary during the rehearsals, but Wisehammer feels it is part of the play and it should be taken seriously. Later on in Act Two, Scene Nine, Ralph and Mary are rehearsing together and they grow fond of each other as they act. â€Å"What you please as to that. Will you lodge at my quarters in the meantime? You shall have part of my bed. Silvia. Mary†. Ralph uses the words of the play to indicate his feelings for Mary and they both undress. By the conclusion of the play: In Act Two, Scene Ten, the Royal Marines are discussing the innocence of Liz Morden, and as she will not speak they think she is guilty (of stealing some food). But Governor Phillips reminds her of the play and she then speaks. This directly means she feels an obligation to her friends, and that dying would matter. She now feels she has something to live for and that is the play. Her words have also become more formal and she no longer sounds like a convict â€Å"Your Excellency, I will endeavour to speak Mr Farquhar’s lines with the elegance and clarity their own worth commands. † The play has brought everyone together and everyone has become nicer to everyone. During the backstage before the performance they discuss how to take the bow, which displays confidence in their upcoming performance and everyone is now focused on the play. Even Dabby is â€Å"suddenly transfixed† but she still wants to escape after their first performance which will get Ralph into trouble, so Mary is against it. Everyone pushes everyone to participate and motivates them. Black Caesar has stage fright but is forced to do it by his inmates. Wisehammer recites his new prologue which is surprisingly good which indicates his passion for writing and for the play itself. In conclusion, all the convicts have been convinced by the end of the play and they now feel the magic that the play contains and it had brought them all together, during rehearsals and throughout till the end.

Red Bull

Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bull’s success.As the company’s slogan says, â€Å"Red Bull gives you wings†. Red Bull gave wings from the beginning and spread its wings quickly over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a clearly mind, dynamic p erformance and an active lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life.Therefore it is also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to supply energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of everyday life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in people’s lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bull’s target market. Red Bull can make students and workers’ mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students concentrate and perform well. And it provides students enough energy to the leisure time as well.It is essential for someone who works hard and pursues better performance. Sport is Red Bull’s main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) | Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1: Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) Reference: Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, http://www. energyfiend. com/the-15-top-energy-drink-brands marketing management†¦. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, access at Springerlink. com. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy.

Charles Dickens Essay Example for Free (#3)

Charles Dickens Essay Essay Topic: Literature , Charles Dickens In the first chapter he uses many cold, harsh adjectives to reinforce his description of Scrooge, â€Å"wrenching, grasping, clutching†, and this helps to give the reader a very negative attitude towards him. This way of writing, using words which associate to the mood Dickens wants to put across, is very unusual and I think that people reading the book find this stimulating and exciting. We can vividly see the blissful festivities of Fezziwig’s party because Dickens uses the idea that lots of people can enjoy themselves dancing together, â€Å"all the young men and women†. Readers are able to apply this to their own memories of gatherings with family or friends, which makes it a piquant read. The happiness and togetherness of this party also allows us to compare jovial Fezziwig with unpleasant Scrooge because there is such a big difference in their characters. Dickens uses very inventive language to allow the reader to understand exactly the ideas he is trying to portray, â€Å"Choked up with too much burying† and this enables the reader to almost feel the atmosphere written in the book. He uses a simile to describe the way in which the Cratchit children react to Tiny Tim’s death, â€Å"as still as statues† and we can fully sense their shocking grief. We can see this is very different behaviour compared with their usual happiness, such as their excitement at Christmas, â€Å"God bless us†. The way he writes that the children were all â€Å"in one corner† gives the image of contraction and trying to find security by closing in together, which helps us to see these saddening representations. A Christmas Carol is very emotive. We have compassion for the Cratchit family and we are upset about Tiny Tim’s illness, but fear is also evoked from the reader because the spirits are so unnatural and powerful. We become very angry with Scrooge for being so parsimonious with his money, but we then gain sympathetic affections towards Scrooge as we see how he was badly treated in the earlier parts of his life. Using these contrasts, Dickens creates different moods throughout the book and the reader feels happiness and companionship as well as distaste and anger. As more emotions are aroused, the reader becomes more involved and begins to enjoy the book with more fascination. As well as these many advantages of the book, giving it the popularity it has acquired, there are also aspects which could reduce the popularity of the book. To modern people, the language may seem bizarre because it is a Victorian style of writing when people had more time to read the book and analyse it properly, because they were not watching television etc. People may find the descriptions and language Dickens uses in the book too complex, â€Å"courses will foreshadow certain end†, which makes it difficult to read and sometimes confusing. It seems almost impossible that the Cratchits can be so happy just because of the closeness between the family, even though they have so many problems with money. Again it is infeasible that Scrooge’s character and attitude to life could change completely overnight, but we accept this because we want him to change for the benefit of others. Charles Dickens shows that Scrooge was once a genuine and moral person, as a young man, when the first spirit recalls Scrooge’s earlier life, â€Å"passion†. We also see the reasons in Scrooge’s adolescence that could have made him such a bitter old man. This is because he is so deprived of love and we know this because Dickens gives evidence that the Father used to be cruel, â€Å"kinder than he used to be†. This gives us reasons to sympathise with him, and helps to believe he could have a good inner heart. He also has a very kind and loving nephew, â€Å"Dine with us†, which shows that there could be righteousness in Scrooge’s blood. These reasons all help us to believe that Scrooge can become a good man again, and support our acceptance of the joy and warmth at the end. A Christmas Carol is a book which contains many hidden meanings and the more it is read, the more interesting ideas we see in it. This is why people continue to create plays and films on the book, so people will understand the whole story fully and the main universal message, that we should be more charitable. There is also a lot of dramatic suspense in the book, because we ask ourselves so many questions. We want to know which aspects the spirits are going to show and how this will influence Scrooge. We hope that Tiny Tim will be able to gain strength to stay alive and we also want to know who the person in the graveyard is. All these confusing questions make the reader anticipate the ending of the book and this gives another reason for it’s continuing popularity. I like the way that there are many subtle details, which highlight the main idea and further encourage me to want to change my way of life, â€Å"altered life†. I enjoy the way he uses symbols and his own ideas to create an impact on the reader. For example the deprived children are a symbol showing the reader what will happen if Scrooge does not change his actions, â€Å"Where angels might have sat enthroned, devils lurked†. The â€Å"angel† and the â€Å"devil† are opposite symbols, which gives emphasis to the degraded children. I can also see that the book is very popular because Scrooge has now become a vernacular part of speech, when we say that someone may have a ‘Scrooge like character’. Charles Dickens. (2017, Sep 26). We have essays on the following topics that may be of interest to you

Animal Make Us More Human Essay Example | Topics and Well Written Essays - 750 words

Animal Make Us More Human - Essay Example Naturally children, when left to their own devices, will take the first step and form activities and other stories in the world which is around them. With children who have passed their toddler age, most imaginative games and plays begin because of parental guidance or supervision. Unstructured free play takes place in many varying environments, but, the outdoors may give more chances for free play because of movable items, such as dirt, sticks, rocks, leaves, which provide them with the opportunity of creation and exploration. Some parents do not find it easy to give unstructured play time for the kids. Giving kids time without continuous supervision and guidance, in particular outside play, is difficult. It feels difficult to find reasonable concern, over-attention and the yearning to get kids familiar with freedom and learned from their own experiences and mistakes. Emotional intelligence and socialization is increased through physical movement and shared interactions. Children also work together to come up with what game they have to play and then agree the rules and how to deal with scenarios that always involve the varying perspectives of all. These works they do together build in the social qualities that everyone want for their kids. Children are building with self-awareness, compassion, empathy, flexibility and self-regulation. This emotional development is endorsed with the physical health as kids playing outside move a lot. In children and adults alike the level of physical activity has been well recognized to reduce the anxiety, stress and despair and to enhance the overall mood. This research is thin in young adults and youngest kids get the most advantage as well. Free play in young children and toddlers most often involves the burst of gross motor activity over a time period with numerous ones over a time period. Most of the children are laughing

Review the literature and evidence for or against the effectiveness of Essay

Review the literature and evidence for or against the effectiveness of packaging as an important part of tobacco promotion. With special reference to Australia - Essay Example igarettes or other tobacco products should carry no advertising or promotion, including design features that make products attractive† (Voon, Mitchell, and Liberman, 2012, p. 38). White, Webster, and Wakefield (2008) investigated the impact of introducing the graphic warning labels of health on the adolescents and found that the established and experimental adolescent smokers were more likely to consider quitting smoking. The researchers also found lower intentions of smoking among students that discussed the new labels of warning with one another. The use of stronger warning labels on the packaging of cigarettes in Australia led to an increase in the population of people that reported that the warning had always caught their attention by 29 per cent (Borland, 1997). The packaging of cigarettes has a significant impact on the tendency of people to smoke. According to the results of a survey that was carried out to investigate the transaction times of tobacco in 100 different suburban retail outlets in Perth before and after plain packaging of cigarettes found that the transaction times of most retailers were reduced because of plain packaging, that suggests increased sales of cigarettes (BMJ, 2013). This is why â€Å"[p]ackaging has been used for many years to generate evocative images such as luxury, freedom, glamour, status and masculinity and femininity† (World Heart Federation, n.d., p. 5). Graphic warnings on the packaging of cigarettes in Australia include information on the potential ways of quitting smoking like website addresses and quitline numbers. Use of this strategy has been found to be effective in encouraging the smokers to quit smoking (tobaccofreekids.org, n.d., p. 4). This can be estimated from the fact that after the pictorial labels were introduced with the quitline information on the packaging of cigarettes in Australia in the year 2006, a two-fold increase in the rate of callers of quitline was noticed in comparison to the two preceding